Today’s Bait

Lifestyle Taste By:

And with the first day of Spring being today ***fingers crossed for warm weather***, its the perfect time to make some new lunch habits. (plus, how much lettuce can you REALLY eat?!)

Just steps from Dream Downtown, Wisefish Poké is bringing New Yorkers who lunch a calm, quick, and healthy dining experience.

We sat down with co-founders Drew Crane and Bryan Cowan to learn more about they think poké will make such a splash in New York City’s Chelsea area.


According to Crane, poké is a common Hawaiian dish, composed of raw fish, rice, edamame, hijiki, seaweed salad, and other toppings you can find typically hidden away in a sushi roll.

While Cowan had ties to the food industry, (he previously worked at Shake Shack), Crane worked in finance, and didn’t try poké until a family trip to Hawaii. While there Crane became fascinated with the quality and flavors of poké, and upon returning to New York he was extremely disappointed that he could not find this delicacy anywhere. Coincidentally Crane was soon introduced to Cowan through mutual friends, and the two men were inspired to transport this Hawaiian delicacy to sushi-saturated NYC. After years of scouting locations and identifying the right vendors, came the birth of Wisefish Poké.

How did they land on this unique name? While Crane’s family trip to Hawaii, he went diving with his brother to find the elusive Humuhumunukunukuapua fish. Its mysterious and secretive habits led to Crane nicknaming it a “wise fish”.

For professionals and travelers alike, the deconstructed sushi roll in a bowl is the perfect meal to eat outside on The Highline and celebrate the beginnings of Spring. And if the warm weather doesn’t come soon enough, we completely support the booking of a Hawaiian getaway!

Visit Wisefish Poké at 263 West 19th Street, everyday from 11:30 AM – 9:30 PM. We recommend getting there early to beat the lunch lines, and our current fav is the Heat Wave, extra citrus shoyu. Enjoy!






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